Thursday, January 20, 2011

Not Sure What to Eat for Dinner? Kraft will Tell You!


Not sure what to eat for dinner? Not a problem anymore. FastCompany introduces us to a kiosk now found in stores that will scan your face and then recommend items to have for dinner (the kiosk is owned/operated/funded by Kraft so only their products are recommended). Read the article & see it in action here. Is this a good thing for us? Why or why not?

34 comments:

  1. I think this a good idea. It shows how technology is advancing. The operation is very impressive to scan your face and make suggestion. Getting a snack at the end is a nice treat cause for me I like getting snacks and samples while shopping. This advancement is great idea people are always looking for advice and what a great and exciting way to get some needed dinner advice from a personal aspect of one’s face. I believe there is an open market for growth and it is possible to increase more jobs in the food industry.
    Joe Mahan849190

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  2. It depends how seriously people take what is being told to them. If I owned a company that had something like this, I would suggest them something that my company produces.

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  3. im torn.. i DO NOT think that the average consumer with a family that will be affected by this kiosk is already making good (healthy) choices on what to feed their little ones. with so many "easy options" on the market, kids get little better than fast food from their parents oven/pantry. But if the parents were to take the time to find quality products to substitute for the crappy "KRAFT" concoctions (what indeed IS Velveeta anyway?)suggested by the kiosk, is it really all that bad? i know i would have been happy to have something other than spaghetti and ramen as a kid..

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  4. I sometimes see myself not sure what to eat for dinner or being indecisive so I can see how this can be more convenient. I think it would definitely help narrow down my options through the recommendations the kiosk offers. It is creative and innovated way to put their products out there too. I would consider trying this, not necessarily buy food but get a suggested idea what to eat that night.

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  5. Jisang Lim says :
    Personally, I believe that the kiosk has advantages and disadvantages for people. The advantage is that it makes it easy for people who are unsure what to eat to choose meals. It should be quite convenient since people do not have to spend extra time considering for menu. From what I experienced, I also occasionally hesitated what to eat either fast food or Korean food. At that moment, I wish I had someone or something could give me the answer. On the other hands, I storngly believe that the kiosk is very hazard. Even though it scans your face, check out your age and sex, it is not reliable. What if you had food that was given by the kiosk and you got sick immediately?
    I consider the best solution for this controversy is that you must choose what you wnat to eat. More importantly, it would be better for you to choose food and make it with fresh ingredients in person.

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  6. Personally, I believe that the kiosk has advantages and disadvantages for people. The advantage is that it makes it easy for people who are unsure what to eat to choose meals. It should be quite convenient since people do not have to spend extra time considering for menu. From what I experienced, I also occasionally hesitated what to eat either fast food or Korean food. At that moment, I wish I had someone or something could give me the answer. On the other hands, I storngly believe that the kiosk is very hazard. Even though it scans your face, check out your age and sex, it is not reliable. What if you had food that was given by the kiosk and you got sick immediately?
    I consider the best solution for this controversy is that you must choose what you wnat to eat. More importantly, it would be better for you to choose food and make it with fresh ingredients in person.

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  7. Personally, I believe that the kiosk has advantages and disadvantages for people. The advantage is that it makes it easy for people who are unsure what to eat to choose meals. It should be quite convenient since people do not have to spend extra time considering for menu. From what I experienced, I also occasionally hesitated what to eat either fast food or Korean food. At that moment, I wish I had someone or something could give me the answer. On the other hands, I storngly believe that the kiosk is very hazard. Even though it scans your face, check out your age and sex, it is not reliable. What if you had food that was given by the kiosk and you got sick immediately?
    I consider the best solution for this controversy is that you must choose what you wnat to eat. More importantly, it would be better for you to choose food and make it with fresh ingredients in person.

    ReplyDelete
  8. Personally, I believe that the kiosk has advantages and disadvantages for people. The advantage is that it makes it easy for people who are unsure what to eat to choose meals. It should be quite convenient since people do not have to spend extra time considering for menu. From what I experienced, I also occasionally hesitated what to eat either fast food or Korean food. At that moment, I wish I had someone or something could give me the answer. On the other hands, I storngly believe that the kiosk is very hazard. Even though it scans your face, check out your age and sex, it is not reliable. What if you had food that was given by the kiosk and you got sick immediately?
    I consider the best solution for this controversy is that you must choose what you wnat to eat. More importantly, it would be better for you to choose food and make it with fresh ingredients in person.

    ReplyDelete
  9. The way society is today with less and less people cooking and more going out, it seems like everyone's choices are being made for them. Now even the supermarket isn't safe you can scan your face and have your mind made up for you. It destroys the inventiveness of new ideas, leaving everyone following the recipes of a computer."Techno Cuisine." It also seems like a profit scheme could occur with suggestions from one company alone. It may also not just be healthy, but more expensive too.

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  10. this is not a good thing. because one, they will only b recommending kraft products, will will only boost kraft sales. and i wouldnt trust a machine telling me what to eat. people should b educated about nutrition. not listen to a machine

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  11. Personally I think this is a bad idea. If we have gotten to a point as a society where we are to lazy to think for ourselves then that is just sad. It doesn't help that it's not even another person choosing but a machine! Maybe I'm just old fashioned but it's a little to much for me.

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  12. I believe that this is a move in the right direction, but I also think it is just another way for Kraft to make money off of people that don't know how to cook. It recommends only Kraft products, which are mostly processed foods that are just heat and eat, so it really isn't helping us eat healthier, it is just helping us eat quicker and more Kraft products.

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  13. Florian HinterbergerMarch 3, 2011 at 2:47 PM

    The only good thing to come out of this is the fact that it demonstrates human ingenuity in that we can create a machine that has advanced enough equipment and software that it can read facial expressions and make assumptions based on them. However ingenuity aside all this does is push mass consumerism further down into the hole it dug itself, allowing people to not have to think about what they would like to eat and treat the thought of cooking and enjoying the meal as more cumbersome and laberous rather than something that can be enjoyed both aesthetically and physically.

    Florian Hinterberger

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  14. I'm torn. My first impression was absolutely, NO WAY. Are you that far over the edge you cannot make a simple decision with aisles upon aisles of food to choose from? But think about it, your a mom,or a dad who just worked 8 or 9 hours, picked up one kid at school, another at soccer, and another from a music lesson, 5 or more days a week. Once in a while, you can feel like a zombie, having no coherent brain activity at all. Been there. Having said that, it extremely off-putting that Kraft is the sponsor of the kiosk. Why not Gourmet magazine, or Bon Appetit, or any other sponser that has no interest in your purchase. They would be happy to because they get some advertising where?; right where people buy their food.....well it feels a little less creepy anyways.

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  15. I think this is a great idea. I have been in the grocery store many times just looking for something to get for dinner and have had no idea. With the advancement in technology that we have in today's world I believe that having something like this for last minute decisions would help a lot of people out. When you get out of class or work and are trying to decide what to have for dinner all you have to do is go to a grocery store scan you face and it gives you ideas with what to make. I think something like this will shorten people's time in the store and make some people's decisions a lot easier. It would be one less thing to think about at the end of the day.
    -Kory Weener

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  16. I must admit, I've gone into the grocery store dozens and dozens of times with no idea what to get to eat. Many times I've left without getting anything to eat. That being said, i really don't think this is what people need. I should have realized that to eat well, I would have to put a little effort into my meal. People need to buy a few cookbooks and shop for ingredients. Buying almost completely prepared food is good for no one except the massive corporation selling it to you. It doesn't taste good, it's almost never nutritious, and it's the same meal about 100,000 other folks are having that very same night. The whole idea of this is enough to make me gag. If you're expecting to get a good meal by having a machine tell you which box of processed, instant serve food is best for you, then you should be sorely disappointed. What's worse, however, is that most won't be disappointed. They'll be thrilled. Just another thing about American culture that puts a huge smile on my face!!

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  17. Jayson Wieder,tues.-thurs,4:00-6:15

    Cool technology, but with only Kraft products and Kraft recipes available one can only wonder if it's only to sell more product. If the entire stores inventory was cataloged the machine would be more efficient in telling people what they want.

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  18. I think this could potentially be a great idea if only it wasnt just suggesting Kraft products. Kraft to me does not seem a healthy choice line of products except for maybe thier triscuits or wheat products. Everything else just seems like junk food. The article talks about identitifying a mother who possibly has kids and then offers the idea of hot dogs with a side of mac and cheese. Thats propably what the kid is already eating and doesnt seem good to promote eating healthy to kids. The awesome idea behind this is to help make shopping fun for something different and try something new. It should offer recipes from many of the other items in the store.

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  19. What a useless machine. I bet i does not even really work but it would just randomly pick kraft items for you to purchase. I would be better off asking a store clerk what i should eat for dinner, and that person would give me an unbiased answer.

    Julian Woo 870897

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  20. Ok so I see this as a good and bad thing. The positive thing is that we are so advanced in our technology that we can have a image scanner analize you and data to make a decision on what they think you should eat, according to gender, size, etc. This could also be a good thing for those who don't want to eat out, yet have no idea of what they should even begin to purchase and put together. In turn that is a negative thing. For those that are just to lazy to try to be creative enough to make a dish at home. As Americans our culture is lazy enough and we definitely don't anything to help passify that. My last point which is also a con is this, if Kraft was to take this technology and expand it so that it would recommend more than just Kraft products it would be alot better.

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  21. I like that Kraft is thinking outside of the box; I know many folks that would appreciate this sort of "no-brainer" type help after putting in a long day at work. Many working moms/dads have no energy remaining for creative yet nutritious meal creation. This technology reminds me of the Coca-Cola computer operated touch screen drink stations; their machine allows you to mix your own Coca-Cola products and even try crazy new flavors all from one standard soda machine sided console. These devices, wherever I have seen them, have been popular; however, the machines are rather pricey and therefore slow to catch on, which I presume would be the case for the Kraft machine as well.

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  22. This is repulsive and embarrassing. The fact that someone could think that this might in any way be useful or even necessary is an homage to the complete lack of nutritional education in this country. God forbid you should have to think about what you are putting in your body or in the body of your family. I don't doubt that Kraft would love it if you increase the amount of garbage and nutritionally void food you mindlessly cram down your throat. This is exactly the kind of shady marketing tactic we should come to expect in this golden age of obesity, and yet another example of why we should not put any faith whatsoever in the all-powerful chain of corrupt, soulless food conglomerates. Shame on you Kraft and Intel, this was money and time wasted on the perpetuation of nutritional ignorance and bad health.

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  23. This just seems to make people be lazier and lazier with regards to cooking at home and further distances people from eating healthy natural foods and more processed ingredients. Most people just pop things in the microwave as it is and with this machine they wouldn't even have to see what is in that processed food from Kraft. Unless it prints out recipes instead of boxed items plus some ingredients, I think its a detrimental object to have

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  24. I think this is a really good idea. It is creative. Many of us are indecisive as to what we want to eat for breakfast, lunch, or dinner. We get sick of eating the same things all the time and we need to change it up every once in a while. By having a kiosk like this, we will have more options to our routinely meals. We usually eat what is given or served to us. This will suggest new recipes to us and give us more variety. I love how you can get a free sample. We have surely made many advances in technology.

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  25. I think this machine is horrifying. They say it is to help answer the tough question "what's for dinner?" but is what you really want your children to remember you cooking for them when they're twenty? Something you took from a KRAFT kiosk? A recipe from a notoriously processed food company is not dictating your family meals. A meal is something you should enjoy as a family, something you should make together if possible and really savor and appreciate. Not to say that I had many home cooked made-from-scratch meals as a kid, but we at least cooked a family recipe once a week. OUR family, not this fabricated KRAFT family. Pathetic. This is exactly what foodies have been afraid of. We all know some of the best recipes stem from desperation. Now what? Whats next?
    Shannon Martincic

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  26. I dont like this idea at all. I think this is completely wrong. If they did it in a more healthier way it would be different, but all their suggestions are are Kraft food which aren't that good for you. Then worst of all you can get free samples of Oreos, oh that's real good for you, you could stand there all day and just dispense free samples. Have we really become so lazy as a nation that we cant look up a recipe ourselves (use Google), and have to have someone else do it for us?

    Marissa Pompa

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  27. Monica Petrone 824979August 15, 2011 at 4:16 PM

    As a baking student I find this technology pretty funny. This type of technology is definitely for people who cook your average "home cooked" meal with no bells and whistles. I can understand someone who has been at work all day who might need help on what to cook that evening. If they do not have internet access they might not have the chance to look online for a recipe, so they can simply go to this kiosk and do so. Now are people really going to use this? Probably not. My guess is they will be in a hurry and will not want to take the time out when they just want to go home after a long day at work. (Although, I am a big fan of the free sample. Usually when I go to the grocery store it is when I am hungry, so this would encourage me to use this technology!)

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  28. Monica Petrone 824979August 15, 2011 at 4:21 PM

    Adding to the previous comment, I think this is a good thing for your average person so they can try new things and branch out of their every day meal. Obviously a chef is not going to use this technology, but chefs are not going to eat TV meals and those are still on the market, so why not have this technology?

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  29. Stephen Petrotto 831932October 19, 2011 at 7:28 PM

    I think this technology shows just how far this country has come. A video camera that can scan your face and tell you what you want to eat?! That's pretty amazing. More importantly this technology helps the average consumer that most likely knows little about food. This will allow the company to actively promote their product through a technology savvy way. Of course everyone is going to want to try this technology as they are passing by. This is a perfect way for a company to promote their product, while helping customers, and having fun while doing it.

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  30. I think this is a great idea. The common saying, "What's for Dinner" is a constant phrase family members say. To solve this dilemma this new technological tool helps solve this by suggesting recipes for kids. I feel this tool can expand on to other products, giving more people inspiration and different options for creating healthier satisfying meals. It literally blew my mind when you could actually get a sample of one the ingredients from the "Meal Planning Solution" machine. This in a way gives the consumer the ability to taste what they might potentially make, giving them the inspiration to possibly modify the recipe and make it their own. This gives the option of having creativity in the kitchen, which is always great!

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  31. Once again America's food culture is highlighted with the addition of more laziness and processed food finished with the most asinine bow of someone making your choice for you. As Americans we have already lost so much of our own identity the last thing we need is someone shoving flash frozen items into our stomachs, The King and Ronald do enough of that! Sure this facial scan is cool with all its fancy AI technology but why is it being used on something that chooses or as they say recommends food choices rather than something good like analyzing us to find cancer in its earliest stages or analyzing us to find better cures for OBESITY. And as much as i love me some Kraft food on occasion (I mean come on Oreos ARE milks favorite cookie) in reality thats not what any US citizen needs right now. Try dispensing whole grains that aren't made with GMOs with a side of organic, humanely raised free range beef. When Kraft or Intel starts doing that, THEN i'll take this into consideration.

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  32. Viewing all the other students comments they seem to have the right idea that this Kraft Kiosk will not suffice in this world of smart technology. This idea does not seem to have the right equipment or knowledge to make it through to the public. This Kiosk is only good for stealing pointless money from the public. The bright idea would be for the public is to look up on the internet the recipes they would like to pick "even when they are not exactly sure what to make". You would spent the equal amount of time at home on the computer compared to the kiosk. Generally they should not even finish this product, it is pointless. This horrific Kraft Kiosk machine is pathetic. Do not even bother finishing this product.
    AP875145

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  33. Technology was great until it became everything.I dont like the idea at all. People are becoming lazy to the point were they can't decide what they want to eat so they refer to technology for answers. That's sad, we as people are abusing technology and letting it take over our lives.

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  34. This machine is a huge waste. What a terrible investment. It clearly only sells kraft brand products. And is the local and organic consumer going to be buying kraft brand products? Just as important, where are these machines being used? certainly not at the small or farmers markets. As consumers make the move to local and organic food markets these machines will quickly be revealed for what they are- a waste.

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